The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Identify market research needs
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Communicate role of market research in enterprise operations to relevant personnel Completed |
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Identify contribution of market research to enterprise activity Completed |
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Analyse enterprise planning and performance documentation to determine research needs Completed |
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Consult relevant personnel to determine research needs Completed |
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Develop statement of market research needs Completed |
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Define market research objectives
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Draft research objectives Completed |
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Undertake preliminary project scoping Completed |
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Consult with relevant personnel on draft research objectives to ensure relevant and useful information is gathered Completed |
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Review and finalise draft objectives in light of scoping parameters Completed |
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Define data gathering approaches
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Identify types of data required to inform objectives Completed |
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Determine combinations of types of data to best inform objectives Completed |
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Identify and evaluate suitable data gathering methods Completed |
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Identify data sources Completed |
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Quantify required data Completed |
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Identify and evaluate suitable data processing methods Completed |
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Make decisions in relation to data types, combinations, gathering methods, sources, quantities and processing methods Completed |
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Develop market research plan
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Estimate resources and time lines required for market research projects Completed |
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Determine feasibility of market research projects Completed |
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Prepare market research plan for approval Completed |
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Obtain approval to implement plan from appropriate personnel as required Completed |
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